Très important après la chute des feuilles

« I hate advertising like good bread.

Advertising does not stop at the borders of the poster, but frames, defines and shapes public and urban spaces in many ways. I am interested in advertising and economic relations between individuals. In particular through the commercial structures that support it : on a practical and ideological level. This is reflected by the study of billboard sites, supermarkets and convenience stores. It is the forms they produce and the strategies they develop that retain my attention.

However, I see advertising as an obsolete strategy, yet one that continues to be used. Would the saturation of advertising instead make it invisible, and therefore potentially inefficient ? Thus my practice focuses on deconstructing, eroding, and reducing visual and commercial communication to its very essence. How much information can be taken away from « Discount » and commercial imagery while retaining its apparent familiarity ? Is capitalism a fiction, a narrated illusion ? How and in what forms do promotional products and objects contain their own obsolescence ?

It is on this ground that I stand, at the same time fascinated and repulsed, repelled and curious about the functioning of our consumption systems. »

In the context of Art Au Centre, Arthur Cordier is presenting new pieces that addresses the Discount imagination. The imagery produced remains silent, without a written text. Is this a garish ad that has nothing to sell ? Is attracting the attention and the gaze an end in itself ?