Quai n°4, 5, 7 et 8

Josquin Gouilly Frossard displays in the window the visual strategy and the struc-ture of a business. A semi-public space we are not forced to penetrate to see what is happening in there. A constructed space that catches our eye. It’s a store, a hub-bub of items, a jar that is reminiscent of empty shopping malls. We observe it or not, we recognize some things in it, it is an infinite flow of interactions, a coming and going made up of ideas, printed images and creatures. There are humans, frozen in the shape of mannequins, there is an insect, there is a bit of blue, the one used in comics to indicate a window, a color still. An intermediate “reflective” space from which we project ourselves inside while standing ourselves outside. Josquin Gouilly Frossard is an artist at all times of the day no matter where his travels take him. His studio is not settled and his practice is permanent because according to him, you can produce art anywhere. The exhibition materializes as a gateway which allows us to access, for a limited period of time, a sample of his latest investigations. The place of display influences each of his exhibitions. In this present case, the space integrates the artwork.

While the photographic image is at the heart of his practice, his universe over-flows with objects, paintings, installations, collaborations and artist’s books. The often accumulated and juxtaposed image is organized like a collage, the whole of which drags us towards a confused feeling of familiarity, nostalgia or mystery. A generous and multiple approach that reflects as much on the brutality and absur-dity of our world as on the social and aesthetic context in artistic creation. Quai n°4, 5, 7 et 8 is a mise en abyme of visual strategies, a display where the artist shows us that we are watching and leaves us free from any interpretation. A method that is both intimate and invasive, a brief encounter between humans and their representation.